Launching with the new MTV Hits channel, Bumper Builder encourages viewers to get online and submit their own photos to be turned into short clips played on air.
For the Promo, estimating what the average Hits viewer looks like, I decided to make a promo that accurately depicted the process of exactly how their photo would be turned into tasty television content.
It turns out it's just some guy sitting at a computer all day, processing images... so I made a 3D animation of how I though it would be like instead!
Created in C4D over a couple of days, I tried to keep the visuals pretty minimalistic due to rendering time contraints.
